By using another skill of Market Segmentation (Niche Marketing), I first approached colleges having TEQIP II, as they had brand name and funds to invest for trainings. So, we started marketing aggressively these 190 colleges across India and even took appointment for our field team to visit the colleges. By following this approach, we got excellent responses from numerous colleges.
In Swaasthya and MVJ college of Engineering, one common assignment was lead generation and I had to handle a team in both organizations for the same. I learned during my MBA marketing classes that “Every No gets us closer to a yes ”. By this I mean that “No” is not a defeat, and if we work hard, it is an opportunity which gets us closer to “Yes”. With this thought we were able to successfully invite recruiters like Brillio, Saint Gobain, Bloomberg for the first time in college history.
In yet another instance, I was main coordinator to conduct bulk, marriage like campus drive of TCS with 40 recruiters and 2000 students appearing in a written test. I planned to decentralize the work at various levels between placement department, faculty placement coordinators, student placement coordinators and bright student from junior batch for assisting us. The skills I learnt during team based approach in a MBA program in a real life work environment helped me conduct this big task very successfully.
MBA, because of its versatility and practicality in business environment is the ultimate tool, a person can invest in. One of the most crucial skill that MBA students learn over the course of their studies is how to manage people. MBA students learn about how to manage conflict between individuals and organizations. I continue to use and further hone my management skills, which I learnt during my MBA and if anyone asks me, what is my most valuable asset, I proudly say “My two year skill development program – MBA”.